SEO blog

Check the slides from my recent talk in Brighton in October 2024. Below the embedded slideshow you’ll find a simple summary of my talk based on my presenter’s notes.

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Some time ago, I decided to start using the term “boutique SEO agency” to describe my SEO agency. A boutique agency is typically a small, flexible business offering a narrow range of specialized, often innovative, services to a select group of clients.

Simple guide for setting up the cookieless tracking in Google Analytics 4 (GA4): Content1. Server-Side Tagging2. GA4’s Event-Based Data Model3. User ID Tracking4. First-Party Data5. Consent Mode6. Custom Dimensions and Metrics7. Data Modeling8. Cross-Platform Tracking9. User-Centric Measurement10.

Let’s be honest, UX for SEO is more critical than ever. The recent Google algorithm leak showed several UX factors are now super weighted in the algorithm.

The current widely propagated narrative in SEO suggests that Google favors large publishers over small ones, well-known brands over smaller service providers. I’m not saying this isn’t true because we do observe such trends. However, the question is why this is happening. A corporate conspiracy? Let me speculate and propose a few theses.

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Linkable content is a must-have for bulletproof link building tactics. It may attract natural links. It increases success rate in outreach campaigns (guest posts, listicles link insertions) and even if you simply buy links in form of sponsored articles, it will surely benefit your efforts by making your link profile look more natural.

Hourly cost of an SEO specialist in Central Europe varies in most cases from 50 to 99 USD. You can find cheaper services but most of experienced specialists and SEO agencies with proper software stack will charge you this much. You can order a quality sponsored article with links for ~100-200 USD.