SEO blog

Here are some articles about SEO, digital marketing in Poland, CEE and worldwide. Enjoy ;)

Szymon Słowik

UX for SEO in 2024

Let’s be honest, UX for SEO is more critical than ever. The recent Google algorithm leak showed several UX factors are now super weighted in the algorithm.
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Szymon Słowik

Why does Google favor big sites, well-known brands and large publishers over experts and niche sites?

The current widely propagated narrative in SEO suggests that Google favors large publishers over small ones, well-known brands over smaller service providers. I’m not saying this isn’t true because we do observe such trends. However, the question is why this is happening. A corporate conspiracy? Let me speculate and propose a few theses.
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Szymon Słowik

Linkable Content - Assets Ideas for Ecommerce SEO

Linkable content is a must-have for bulletproof link building tactics. It may attract natural links. It increases success rate in outreach campaigns (guest posts, listicles link insertions) and even if you simply buy links in form of sponsored articles, it will surely benefit your efforts by making your link profile look more natural.
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Szymon Słowik

How much does SEO cost in Poland, CE & Balkan markets

Hourly cost of an SEO specialist in Central Europe varies in most cases from 50 to 99 USD. You can find cheaper services but most of experienced specialists and SEO agencies with proper software stack will charge you this much. You can order a quality sponsored article with links for ~100-200 USD.
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Szymon Słowik

How to Identify Long Tail Keywords to Boost Your Traffic and Business Goals

Maximizing your website’s traffic and aligning it with your business objectives requires strategic identification and application of long tail keywords. In my experience, focusing on these more specific, often less competitive phrases can significantly elevate your online presence and engagement.
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Szymon Słowik

Are Nofollow Links Important for SEO?

In the world of SEO, links play a crucial role, but not all links are created equal. From my experience, understanding the nuances of different types of links, such as nofollow links, is crucial for building a strong, natural-looking link profile. Let me break down what you need to know.
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Szymon Słowik

Imperfection can be a value in the world of content marketing run by AI

I asked ChatGPT to rephrase this title. Here are the outcomes: They may sound more professional, but I don’t like them at all. I had too much of it. Look out for the woman in the red dress. And with the mole.
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Szymon Słowik

Impact of 5.0 Online Reviews on Conversion Rates: Surprising Insights

The quest for a perfect 5.0 rating has long dominated the strategies of businesses aiming to boost their online conversion rates. However, recent data suggest a nuanced approach is more effective. Ratings between 4.75 and 4.99, slightly less than perfect, are shown to have a stronger impact on converting visitors into customers.
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