SEO blog

Here are some articles about SEO, digital marketing in Poland, CEE and worldwide. Enjoy ;)

Szymon Słowik

Boutique SEO Agency - What Is It Exactly?

Some time ago, I decided to start using the term “boutique SEO agency” to describe my SEO agency. A boutique agency is typically a small, flexible business offering a narrow range of specialized, often innovative, services to a select group of clients.
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Szymon Słowik

How to set up cookieless tracking in GA4

Simple guide for setting up the cookieless tracking in Google Analytics 4 (GA4): Content1. Server-Side Tagging2. GA4’s Event-Based Data Model3. User ID Tracking4. First-Party Data5. Consent Mode6. Custom Dimensions and Metrics7. Data Modeling8. Cross-Platform Tracking9. User-Centric Measurement10.
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Szymon Słowik

UX for SEO in 2024

Let’s be honest, UX for SEO is more critical than ever. The recent Google algorithm leak showed several UX factors are now super weighted in the algorithm.
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Szymon Słowik

Why does Google favor big sites, well-known brands and large publishers over experts and niche sites?

The current widely propagated narrative in SEO suggests that Google favors large publishers over small ones, well-known brands over smaller service providers. I’m not saying this isn’t true because we do observe such trends. However, the question is why this is happening. A corporate conspiracy? Let me speculate and propose a few theses.
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Szymon Słowik

Linkable Content - Assets Ideas for Ecommerce SEO

Linkable content is a must-have for bulletproof link building tactics. It may attract natural links. It increases success rate in outreach campaigns (guest posts, listicles link insertions) and even if you simply buy links in form of sponsored articles, it will surely benefit your efforts by making your link profile look more natural.
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Szymon Słowik

How much does SEO cost in Poland, CE & Balkan markets

Hourly cost of an SEO specialist in Central Europe varies in most cases from 50 to 99 USD. You can find cheaper services but most of experienced specialists and SEO agencies with proper software stack will charge you this much. You can order a quality sponsored article with links for ~100-200 USD.
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Szymon Słowik

How to Identify Long Tail Keywords to Boost Your Traffic and Business Goals

Maximizing your website’s traffic and aligning it with your business objectives requires strategic identification and application of long tail keywords. In my experience, focusing on these more specific, often less competitive phrases can significantly elevate your online presence and engagement.
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Szymon Słowik

Are Nofollow Links Important for SEO?

In the world of SEO, links play a crucial role, but not all links are created equal. From my experience, understanding the nuances of different types of links, such as nofollow links, is crucial for building a strong, natural-looking link profile. Let me break down what you need to know.
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