Linkable Content – Assets Ideas for Ecommerce SEO

AI, Link building, SEO

Linkable content is a must-have for bulletproof link building tactics. It may attract natural links. It increases success rate in outreach campaigns (guest posts, listicles link insertions) and even if you simply buy links in form of sponsored articles, it will surely benefit your efforts by making your link profile look more natural.

Also, it will be considered as a helpful content, which is, nowadays more than ever, crucial for effective SEO. And last, but not least, it may truely engage your customers which translates to what it is all about – conversions.

Reports

Firstly, consider crafting industry reports. For example, if your business commands a substantial market presence, you have the opportunity to highlight consumer behavior trends. Draw upon proprietary analytics (such as website traffic, brand engagement, and search queries), along with sales figures and insights from suppliers or customer care department.

Illustrate the shifts in consumer preferences regarding various product categories. Remember, content anchored in data and illustrated with charts gains greater trust. Furthermore, such information can be valuable to journalists, bloggers, or other industry marketers, making it ideal linkable content.

Calculators

Calculators represent another potent tool for driving traffic, particularly in service-focused sectors like finance (wage calculator) or nutrition (BMI calculator). However, they also prove effective for e-commerce sites.

For example, if your business deals in construction materials, consider developing a calculator to estimate the needs for roof tiles, paint, or flooring based on surface dimensions. Such tools are typically straightforward to create (ChatGPT can help you develop simple JS to implement on your website) but immensely simplify your customers’ decision-making and shopping experience. So not only links may skyrocket, but conversions as well.

Why Interactive Calculators?

  1. Enhanced User Engagement: Interactive calculators keep visitors on your site longer, as they engage with the tool to get personalized results.
  2. Increased Value Proposition: Offering a practical tool, like a wage or BMI calculator, adds value to your service, distinguishing your site from competitors.
  3. Improved Conversion Rates: By simplifying decision-making processes, such as estimating the number of roof tiles or the quantity of paint needed, you not only assist in planning but also nudge customers closer to a purchase.
  4. SEO Benefits: Useful tools can attract more inbound links from other sites, boosting your SEO ranking and visibility.
  5. Data Collection: They can be a source of valuable data on user preferences and needs, informing your marketing and product development strategies.

Implementing Calculators for E-commerce

For e-commerce sites, particularly those dealing in construction materials, calculators can be a game-changer. Here’s how:

  • Material Estimators: Create calculators that help customers estimate the quantity of materials needed for their projects, such as tiles, paint, or flooring, based on their specific dimensions and requirements.
  • Cost Calculators: Develop tools that allow customers to calculate the estimated cost of their projects, helping them budget effectively.
  • DIY Guides: Combine calculators with DIY guides and tutorials to provide added value, encouraging customers to tackle projects themselves, using your materials.

Developing Your Calculator

Developing these calculators is more accessible than you might think. Here’s a basic approach:

  1. Define the Need: Identify what your customers need help calculating.
  2. Design the Interface: Ensure it’s user-friendly and intuitive.
  3. Implement the Logic: Use simple JavaScript to create the calculation logic. (ChatGPT can assist with basic JS code snippets to get started.)
  4. Integrate and Test: Embed the calculator on your site and test it thoroughly to ensure accuracy and user-friendliness.
  5. Promote: Once live, promote your calculator through your marketing channels.

Infographic

Infographics are an excellent tool for e-commerce businesses to visually present information, making complex data easily understandable and engaging for the audience. They can significantly enhance your content strategy by providing valuable insights in a visually appealing format, which can lead to higher engagement rates and more backlinks to your site.

Why Infographics Matter for E-commerce:

  • Simplify Complex Information: Infographics break down complex data or processes into digestible, easy-to-understand visuals.
  • Boost Engagement: Visually compelling content can capture the attention of users better than text alone, leading to increased engagement and longer time spent on your website.
  • Enhance Shareability: Infographics are highly shareable across social media platforms, blogs, and websites, increasing your brand’s visibility.
  • Improve SEO: By increasing user engagement and shareability, infographics can indirectly improve your site’s SEO and drive more traffic.

Implementing Infographics in E-commerce:

  1. Product Comparisons: Create infographics that compare features, benefits, and prices of different products to help customers make informed decisions.
  2. How-to Guides: Use infographics to illustrate step-by-step guides on how to use your products or to solve common problems within your industry.
  3. Industry Trends: Share insights into current trends, consumer behavior, and market analysis related to your niche.
  4. Customer Testimonials and Reviews: Compile customer feedback and ratings into an infographic to build trust and credibility.

Example: “Pain Map” for a Tattoo Equipment Store:

  • Concept: Develop an infographic called “The Tattoo Pain Map,” which illustrates various parts of the body and rates them on a scale of pain intensity from getting a tattoo. This can be an invaluable resource for both beginners and seasoned tattoo enthusiasts.
  • Details: Include sections such as “Least Painful,” “Moderate Pain,” and “Most Painful,” accompanied by visual icons or markers. Add tips for reducing pain and recommended types of equipment or products for different areas, which could link directly to products in your store.
  • Utility: This not only educates your audience but also engages them by providing practical value. Additionally, it directly relates to the products you sell, encouraging viewers to explore your tattoo supplies for their needs.

You can use stock images or AI content to create content easily:

By incorporating infographics like the “Tattoo Pain Map” into your content strategy, you can enhance user experience, provide valuable information, and indirectly promote your products, leading to increased engagement, customer trust, and ultimately, higher sales.

Lists and Maps

Also, think about generating resources that complement your store’s offerings. For instance, if downhill bikes are part of your inventory, why not create an intricate map detailing bike parks within a specific region or country?

bike map linkable content

Enhance its practical value by marking gastronomy spots, parking areas, and bicycle repair stations. By aligning with the context of your product’s usage, you can create content that genuinely aids your audience. If your blog already features lists, integrating a map can significantly enrich your content offering.

The same applies to hiking equipment, snorkeling, skiing, windsurfing & kitesurfing – pretty much every niche in tourism and sport activities. If your product range involves mobility, your users will need recommendations for interesting locations and maps. Are you selling drones? Show them the best spots for filming and the areas where flying is prohibited. Offering camping equipment? Create a map of places where one can go camping or use a camper.

You can utilize tools like Canva to create maps in minutes.

Consider not only your direct customers but also industry media. If you sell kitchen equipment, you could create maps and lists of restaurants and cafes with a specific theme – like the best coffee shops in… Ice cream places with real gelato… Recommended restaurants where one can taste unusual dishes ora run by renowned chefs or foreigners from exotic places. Think creatively and provide useful or inspiring guidance. The possibilities are pretty much endless.

Here’s why integrating maps into your marketing strategy is not just innovative but necessary:

  1. Enhanced User Experience: Providing your customers with valuable resources that complement your products enriches their overall experience and satisfaction.
  2. Increased Engagement: Detailed, practical maps can turn your website or blog into a go-to destination for enthusiasts and professionals within your niche.
  3. Expanded Reach: By catering to the needs of your direct customers as well as industry media, you broaden your brand’s appeal and potential customer base.
  4. Boosted Brand Value: Offering unique, valuable content positions your brand as a thought leader and trusted resource in your market.

Keep an Open Mind + Look for Data

Reflect on the typical users of your products or those who discuss your industry. Understanding their scenarios, needs, fears, emotions and behaviors can naturally lead to innovative linkable content ideas. It’s also wise to review competitor sites (for example, using Ahrefs’ best by links or content explorer features) to identify content that successfully attracts backlinks.

Do I Really Need Backlinks?

The quantity of links a page has significantly impacts its search engine rankings. A study by Backlinko discovered that the top-ranking pages usually have a substantially higher number of referring domains compared to pages lower down in the search results. Specifically, the number one result in Google typically has over 3 times more referring domains than positions 2 through 10. This data underscores the importance of not just having a high quantity of backlinks but also ensuring that these links come from a diverse range of domains​​.

Sime interesting facts about links:

  • 66.5% of links to sites in the last nine years are dead, highlighting the transient nature of backlinks and the importance of continuously building and maintaining a healthy link profile​​.
  • 10.6% of all backlinks to the top 110,000 sites are nofollow, which indicates that while a significant portion of links may not pass direct SEO value, they may still be valuable in terms of traffic and visibility​​.
  • 74.3% of link builders pay for links.
  • The average cost of a paid link is $83.
  • SEOs typically spend 1-2 hours to build a single link, underscoring the effort and resources required for effective link building​​.

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