I asked ChatGPT to rephrase this title. Here are the outcomes:
- In the AI-dominated realm of content marketing, embracing imperfection can be valuable.
- In the realm of AI-driven content marketing, flaws can hold worth.
- Flawed beauty: The unexpected value of imperfection in AI-powered content marketing.
- The power of imperfection in the AI-centric content marketing landscape.
They may sound more professional, but I don’t like them at all. I had too much of it.
Look out for the woman in the red dress. And with the mole.
This title is better… not in terms of SEO of course, but still, I like it better.
…
In the SEO industry, we constantly wonder when AI tools will replace humans. Will we still be writing at all? Will expert content written by humans have a chance to prevail?
On one hand, AI offers vast opportunities for building automatically huge amounts of content (spamming). On the other hand, it is also a valuable assistant in writing high-quality content. However, I suspect that over time, texts written “by hand,” in a very specific manner, with small grammatical errors, with a strange style, will be more eagerly consumed than texts written by AI.
This is because people read not only because an article is about something, but also because it is written in a certain way, by a favorite author, blogger, expert. It only takes a little play with ChatGPT to know that a text was made by AI. The accumulation of characteristic elements like “navigating the new frontier,”, “exploring the landscape”, “in the realm of,” “in modern day of…” etc., is typical for this type of content. Of course, LLM’s learned this from copywriters who write texts in bulk. For some, these are elements that improve the style and narrative of the text, but for most people who read a bit more, they are just meaningless fillers. The so-called “fluff.”
AI enables the creation of significant growth in SEO, generating websites that capture tons of traffic. For affiliate SEO, this is a gold mine. Google tries to combat this, but so far, ineffectively. The only group of factors that will allow Google to identify worthy sites to keep high in the SERP in the long term are off-site factors in the form of links (selected, contextual, from seed pages), as well as user behavior on the site. And these factors will be crucial because they’re not easy and cheap to use in scale.
And here I return to the starting point – what kind of content do people like to consume? We often list factors such as quality, thoroughness of the topic, and factual accuracy, but we forget about one very important thing. People like to consume content with character and some kind of unique style. So far, AI has not yet learned this. What is a characteristic feature for an author, expert, columnist, blogger, is simply a glitch, an error in the matrix for LLM.
Being honest, I also used some AI to prepare this note. However, I first wrote the text in Polish and then asked ChatGPT to translate it. I could just as well have used some machine translation tool like DeepL. The cool thing about AI translation is that it roughly allows for maintaining the style of the original statement. However, if we want AI to prepare an article from A to Z based on our input in the form of an outline, keywords, notes, but without “live” language, it will unfortunately spit out a classic “mush” filled with fluff.
The real question is – will we be able (as marketers, SEO specialists) to define a unique style, sound, and flow of expression through prompts so that people actually want to read it? Will we be able to “program” AI to create imperfectly, inconsistently, unusually? Maybe, to some point. Probably by training own, local models instead of using ChatGPT (even GPTs) or Gemini.
Why pursuit of imperfection should be important?
The human eye and mind are sensitive to perfection. Symmetry does not occur in nature. That’s why perfection and symmetry are strange, scary, unnatural. Although we appreciate aesthetics close to symmetry (people with more symmetrical faces are considered more attractive), full symmetry loses its charm.
To conclude, let me share an anecdote. There was a woman almost perfectly beautiful. All men turned their heads for her, everyone fell in love with her. The only flaw in her beauty was a large mole on her face. She decided to remove it. Suddenly, it turned out that nobody was in love with her anymore.
Look out for the woman in the red dress. And with the mole.
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If you need help with crafting your SEO & content strategy (with or without AI), feel free to contact me.