Category: Marketing

Szymon Słowik

UX for SEO in 2024

Let’s be honest, UX for SEO is more critical than ever. The recent Google algorithm leak showed several UX factors are now super weighted in the algorithm.
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Szymon Słowik

Why does Google favor big sites, well-known brands and large publishers over experts and niche sites?

The current widely propagated narrative in SEO suggests that Google favors large publishers over small ones, well-known brands over smaller service providers. I’m not saying this isn’t true because we do observe such trends. However, the question is why this is happening. A corporate conspiracy? Let me speculate and propose a few theses.
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Szymon Słowik

Impact of 5.0 Online Reviews on Conversion Rates: Surprising Insights

The quest for a perfect 5.0 rating has long dominated the strategies of businesses aiming to boost their online conversion rates. However, recent data suggest a nuanced approach is more effective. Ratings between 4.75 and 4.99, slightly less than perfect, are shown to have a stronger impact on converting visitors into customers.
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