Category: Marketing

Some time ago, I decided to start using the term “boutique SEO agency” to describe my SEO agency. A boutique agency is typically a small, flexible business offering a narrow range of specialized, often innovative, services to a select group of clients.

Simple guide for setting up the cookieless tracking in Google Analytics 4 (GA4): 1. Server-Side Tagging Why: Server-side tagging moves the tracking logic from the user’s browser to a server (often Google Cloud). By doing so, you’re less dependent on browser cookies and have more control over data collection and transmission. How to: 2.

Let’s be honest, UX for SEO is more critical than ever. The recent Google algorithm leak showed several UX factors are now super weighted in the algorithm.

The current widely propagated narrative in SEO suggests that Google favors large publishers over small ones, well-known brands over smaller service providers. I’m not saying this isn’t true because we do observe such trends. However, the question is why this is happening. A corporate conspiracy? Let me speculate and propose a few theses.

The quest for a perfect 5.0 rating has long dominated the strategies of businesses aiming to boost their online conversion rates. However, recent data suggest a nuanced approach is more effective. Ratings between 4.75 and 4.99, slightly less than perfect, are shown to have a stronger impact on converting visitors into customers.