SEO services

Szymon Słowik

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Choose comprehensive SEO services that stand out.

We operate in Poland but run campaigns in whole Central Europe and globally.

SEO services range

Choose tailored SEO strategies: succeed in Poland, thrive in Central Europe, expand globally.

In our offer, you will find:

  • SEO consulting: Unlock your website's full potential and improve your online visibility with our expert guidance.
  • SEO audits: Discover and rectify hidden issues that might be holding back your site's performance, enhancing your online presence and user experience.
  • Design and optimization of information architecture: Improve user experience and site navigation, making it easier for visitors to find what they need and for search engines to index your content effectively.
  • Link building: Strengthen your website's authority and search engine ranking, leading to increased traffic and visibility.
  • Creation of content plans: Receive customized content strategies that resonate with your audience and support your business goals, leading to better topical authority, higher engagement and conversions.
  • Content creation: Benefit from high-quality, engaging content created by specialized copywriters or through cutting-edge AI, designed to meet your specific needs and attract more visitors.
  • Competitor analysis and strategy creation: Gain a competitive edge with in-depth insights into your competitors' strategies and tailored action plans to outperform them in the digital landscape.
  • Keyword research: Identify and target the right keywords that align with your customer's needs and search intent, leading to better SEO results and targeted traffic.

Freelancer or an agency? Why not both?

Get the best of both worlds - the top-notch advice of a SEO expert, combined with the proficiency and result-oriented processes of an experienced agency. I'm an independent SEO consultant, but I also run takaoto.pro - a renowned Polish SEO agency, specializing in SEO campaigns for e-commerce, B2B and corporate clients.

Why us:

  • Our expertise is derived from delivering SEO services to over 250 digital enterprises.
  • Takaoto.pro is represented by nearly 20 professionals in SEO, content marketing, and project management, who are ready to plan and execute an effective SEO campaign tailored to your needs.
  • We also collaborate with external specialists, mostly in the fields of copywriting (30+ monthly), UX, or web development.

We operate from Poland but run campaigns across all of Europe (mostly CE) and sometimes worldwide. Thanks to our foreign business partners, our ability to find and manage native copywriters, and our proficiency in AI solutions, we feel confident working in almost any market. Feel free to ask about our ideas for your business.

What constitutes professional SEO service

The goal of well crafted SEO campaign shouldn't be only ranking on the first page for certain keywords. Great SEO service should also:

  • be aligned with your business objectives,
  • generate traffic from long-tail keywords that match user intent with your offer,
  • create synergy with other marketing campaigns,
  • aim to build lasting competitive advantage and market share increase.

That is always our goal.

Our SEO philosophy

Your business goals in the first place.

Quality is always on our mind. But we always to see an SEO service in a broader perspective. In the ever-evolving world of business, time is of the essence. Here's my approach: analyze, adapt, test, optimize, repeat. It's about getting things done efficiently and effectively, without getting caught up in the never ending pursuit of unachievable perfection.

SEO audit? Sure, delivered on time and with focus on what really matters. Link building? Alright, planned and executed without counting on luck. Content plan? Matched both to your communication strategy, Google requirements, and user needs.

A balanced approach between innovation, bold decisions, and proven good SEO practices.

In SEO, there are many paths to success. There are numerous methods and tactics that can be assessed as correct and effective. However, significant market experience is needed to choose an approach that will deliver expected results. We take into account algorithmic circumstances, competitive conditions, and the budget realities of the project.

Results and transparency.

When you partner with us, we ensure full transparency from the very beginning. Our approach is guided by data, ensuring every aspect of the budget is clearly justified. By signing the contract, you'll have a clear understanding of how your project's funds are allocated. We provide monthly updates on our activities through clear, easy-to-understand reports generated in Looker Studio, utilizing data from Google Search Console, Google Analytics, and other specialized SEO tools, such as those used for tracking the rankings of key phrases / pages.

SEO proficiency in Poland, CEE and beyond

We have professional experience in Polish SEO and CEE markets. For years, we have been implementing campaigns for e-commerce and enterprise clients in Poland, Czech Republic, Slovakia, the Balkans, the Baltic States, and the broader CEE region. We also have experience in introducing brands into other markets, including Western Europe and on a global scale.

FAQ

Frequently asked questions

How long does SEO take? How long do you have to wait for results?

There is no single simple formula that would allow to determine how long it takes to position a website on positions that generate traffic – top10, top3, top1. Everything depends on your budget, the current condition, and the authority of the positioned page in relation to the pages of the competition.

We usually give ourselves 3 months to evaluate the SEO effects, although in some cases certain changes can bring an immediate boost in traffic.

Sometimes a page is affected by a filter through the algorithm, and determining such a situation can take time. The indexing of new subpages, the reaction to new links, the degree of indexing of old resources, and the reaction of positions to previous algorithm updates are examined.

During different periods of Google’s operation, one could also observe the so-called sandbox. This was an algorithmic mechanism that limited the SEO capabilities of completely new sites for a period of 12 months.

How to measure the effects of SEO campaigns?

The effectiveness of SEO can be assessed based on typical metrics (positions in Google’s free search results, visibility, organic traffic to your site), as well as the impact on the achievement of business objectives. Much depends on how you define conversions on your website.

Buying a product? Sending a request for proposal? Or maybe just clicking on a phone number? You need to know how to develop your business. We will undertake a series of actions, thanks to which customers will find your site on Google in the top positions generating traffic. It is known that achieving high positions is not everything. Properly selected phrases will allow you to see desired business results.

An intermediate goal may also be to increase the site’s visibility in the search results overall. This will certainly allow you to reach users at different stages of the so-called customer journey, so that finally, after visiting your website, they become customers of your company.

In the reports prepared by my team, you will find information about positions, visibility, as well as traffic and the impact on conversions.

What is more important - UX or SEO?

It’s important to care for the usability of your company’s website or online store and undertake actions related to the optimization of the conversion factor. This is demanded both by Google and common sense. From the same positions, keywords, traffic volume, you can have several times more or fewer customers – it all depends on the usability of the site, pricing policy, persuasion techniques – whether we ultimately inspire trust and are able to convince the customer to make a purchase. Technical issues such as page loading speed or correct display on smartphones also have a huge impact on whether the user will thoroughly familiarize themselves with the offer and consider using it, or quickly leave the page and turn to the offers of the competition.

If you need support in terms of UX, you can also count on the support of my team (although this is an area completely independent of the SEO service).

Is an audit necessary before SEO campaign?

An SEO audit, although it increases the initial costs of the project, is an indispensable stage of the SEO process. Moreover – it is carried out primarily in your interest. Thanks to this, the money spent on search engine marketing in a subscription that comes down to acquiring links and/or expanding content, will translate into measurable results.

This way, we will not overlook e.g. significant technical errors causing problems with crawling or indexing, we will not miss errors in mobile display, we will not ignore signals that something may be wrong in the evaluation of the site from Google’s perspective.

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