Category: AI

In recent months, a recurring claim has emerged: that building visibility in ChatGPT or other generative AI systems can replace traditional SEO. The problem with this narrative is not strategic optimism, but a category error.

For years, structured data was just a neat way to decorate your search snippets. You’d add some JSON-LD, cross your fingers, and hope for those rich results. It wasn’t “knowledge,” it was markup. Pretty markup, sure — but still markup. Fast-forward to today, and things look very different.

TL;DR: Entity salience means how “prominent” a given entity is within a piece of content. The clearer and more consistent the context around your key entities, the better Google can connect your page with relevant topics, intents, and queries.

If you’ve been following the SEO world closely, you’ve probably already heard the news: Surfer has officially become part of Group Positive.

Have you noticed how rarely we actually click on Google results anymore?In 2025, the “zero-click searches” phenomenon has reached a level that seemed unthinkable just a few years ago: globally, 60–65% of searches now end without any click.

TL;DR: The buzz around AIO, GEO, and AEO sounds exciting, but most of it is just old SEO dressed up in new acronyms. Google’s been powered by AI, NLP, and machine learning since RankBrain and BERT. While generative search, LLMs, and AI Overviews change traffic patterns, they don’t redefine the fundamentals.

Ever typed something vague into a search engine and somehow still got exactly what you needed? That’s often thanks to query augmentation, also known as query expansion, transformation, or enrichment.

Google announced AI mode, which means basically, that the whole search experience is about to change. For some it may seem terrifying, but to be honest it’s exactly what we should’ve expected. Like it or not, if you’re in SEO, you’re always playing on someone else’s playground.

A new idea of Large Concept Models (LCMs), introduced by Meta’s AI research team, may change everything. Is it the next big thing in the world of science, technology and marketing? What is LCM? Meta’s AI Research team has introduced a really promising innovation: an AI system that understands concepts, not just words.