Catch Me at the SEO Mastery Summit 2024 in Ho Chi Minh City


I’m excited to share that I’ll be speaking at the SEO Mastery Summit this year in Ho Chi Minh City! This is a new journey for me, stepping onto an international stage.

About My Talk: “From Chance to Choice: Tactical Link Building for International SEO”

In my session, I’m going deep into the world of link building, specifically how it’s done in Central Europe and how these tactics can be adapted worldwide.

I’m going to talk about using smart SEO tactics that really work, instead of just hoping for good luck. I think it’s important to be practical and careful when making SEO decisions. Sure, a little luck is nice, but what’s even better is having a good plan and making it happen. I’ll show you how this way of thinking makes a big difference, and why choosing more predictable link building tactics is way better than just crossing your fingers and hoping for the best in SEO.

I’ll discuss the pros and cons of various approaches like outreach (niche edits), modern PBNs, and sponsored articles, including their use in parasite SEO and SEO PR – all in context of planning and executing vs. counting on luck. Expect real-life examples and practical insights.

Also, I’ll be sharing my journey from a freelancer to an agency owner, and how I laid the groundwork for all processes at You’ll get an agency owner’s, consultant’s, and trainer’s perspective on building and implementing effective SEO strategies.

About Me

For those who haven’t met me yet, I’ve been in the SEO world for about 15 years. I lead (renowned Polish boutique SEO agency) and co-founded Tarantula SEO. My focus? Strategy, consulting, training and honing our expertise, especially in e-commerce and enterprise sectors. I’ve shared my insights at various events in Poland (75-100 I believe, including speeking on podcasts, webinars etc.). I’ve been also lecturing about SEO, mainly at AGH University of Krakow. Now, I’m ready to take those insights global.

My speech at SEO Poland 2022, photo by Kreatyw Media

I’m no stranger to SEO events outside Poland either. I’ve been to places like Brighton SEO and SEO Vibes in Budapest. And get this – I’ve shared stages with some big names in the SEO world like Koray Tuğberk GÜBÜR, Judith Lewis, Kyle Roof, Cindy Krum, and Matt Diggity. Not to forget my awesome Polish colleagues like Robert Niechciał, Michal Suski, Damian Sałkowski, Milosz Krasiński or Lukasz Żelezny. Each event has been a fantastic opportunity to learn and connect.

Now, I’m gearing up to bring all these experiences to the SEO Mastery Summit in Ho Chi Minh City. Can’t wait!

Event snapshot

Event: SEO Mastery Summit
Date: April 7-11, 2024
Location: Ho Chi Minh City, Vietnam
My Topic: “From Chance to Choice: Tactical Link Building for International SEO”

Official website:

The line-up

The summit will feature a lineup of esteemed SEO experts and influencers, including:

  • Koray Tugberk GUBUR
  • James Dooley
  • Chi Khanh
  • Kevin Meng
  • Gordana Sretenovic
  • Mahmoud Elsaid
  • Karl Kangur
  • Mike Dee
  • Julian Goldie
  • Tuhin Parvez
  • Sujan Sarkar
  • Szymon Słowik (yup, that’s me!)
  • Kira Khoroshilova
  • Kherk Roldan
  • Fery Kaszoni
  • Olga Zarr SEO
  • Gregory Elfrink
  • Eean Ovens
  • Kalin Karakehayov
  • Kasra Dash
  • Jason Hennessey
  • Jason Barnard

It’s an honor to be listed among such professionals!


Hats off to Mads Singers for organizing this amazing summit and a big thanks to Robert Niechcial for recommending me for this opportunity.

Can’t wait to dive into some serious SEO discussions and meet fellow enthusiasts. If you’re going to be there too, let’s catch up!

See you in Vietnam!

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