Category: SEO articles

NavBoost re-ranks Google results on 13 months of click data.

When strong pages still struggle to rank, site-level authority may be the constraint.

The Google Content Warehouse leak exposed 14,014 attributes and 2,596 modules of various Google systems. Maybe twenty (two or three dozen tops) of them should change what your business should do on a daily basis for your SEO.

I developed BUXS after years of watching companies burn budgets on SEO that never compounds. The pattern was always the same. Start with keyword research. Build a list. Publish content around that list. Wait. Traffic either comes and plateaus, or it doesn’t come at all.

I’ve been running cross-disciplinary SEO audits that include UX as a core dimension since 2015. Before Core Web Vitals existed, before the industry started calling it “SXO.” The reason was simple: every audit where I ignored how people actually used the site produced recommendations that looked great on paper and failed in production.

A crawlable 750-page portal got only its homepage indexed.

Most companies investing in organic visibility are optimising for Google search ranking and skipping the stage that determines whether their content enters the competition at all. I’m Szymon Słowik, SEO consultant and strategist, founder of takaoto.pro and creator of the BUXS Framework.

Most "SEO strategies" are task lists.

I stopped treating SEO, social, PR, guest content and AI visibility as separate lines on a marketing plan.