Category: SEO articles

Two tools, two different scores for the same brand.

NavBoost re-ranks Google results on 13 months of click data.

When strong pages still struggle to rank, site-level authority may be the constraint.

The Google leak’s ranking signals split into two piles: a couple dozen that should shape your business decisions in 2026, and thousands more dressed up as data but functionally noise.

The BUXS framework is a semantic SEO and LLMO methodology that puts brand and user first, designing positioning, user journeys and content architecture as one system instead of three separate workstreams. I developed it after years of watching companies burn budgets on content that never compounds.

UX moves your rankings through what visitors do after they click, and the work worth funding first is the work that pays SEO too. Search systems measure parts of your page directly, but mostly they see whether people stay, go deeper, or return to the results and pick a competitor.

A crawlable 750-page portal got only its homepage indexed.

Most companies investing in organic visibility are optimising for Google search ranking and skipping the stage that determines whether their content enters the competition at all. I’m Szymon Słowik, SEO consultant and strategist, founder of takaoto.pro and creator of the BUXS Framework.

Most "SEO strategies" are task lists.